Research & Evaluation
PRG's staff of education experts helps our clients develop winning strategies
for developing new instructional tools and for distinguishing them in
the marketplace. By involving our staff early in the development process,
we can help you craft a winning publishing plan to ensure a smooth development
process and an outstanding final product.
Our clients rely on PRG's expertise to give them crucial market intelligence
to size up the competition, objectively evaluate market opportunities,
and position products and services for success. We can help you understand
the education marketplace to extend your reach in a particular market,
identify an untapped niche, or market your instructional tools to a new
group of consumers.
Prove the effectiveness of an educational program or approach by conducting
a program evaluation. PRG is skilled in conducting both quantitative and
qualitative research. Some recent experience include evaluations of reading
improvement initiatives, of the effectiveness of educational technology,
and of learner verification studies. Learner verification studies can
include test score analysis, surveys of teachers and students, and site
visits. Though true impact studies must be multiyear in scope, other combinations
of data collection can net some preliminary information to evaluate your
program's effectiveness in the field.
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