If your product competes with established programs, consider analyzing
the strengths and weaknesses of existing programs with a competitive analysis.
The data you gain by analyzing other products will give you helpful ideas
on how to build the most innovative features into your program.
A predevelopment correlation and gap analysis
identifies which of your instructional components or programs are the
most closely aligned to a specific state or a group of targeted state
standards. The information guides your development efforts as you decide
whether or not to submit your program for state adoption, consider a new
copyright, create additional components, or develop a new program altogether.
Scope and Sequence
PRG can use your predevelopment correlation to craft a scope and sequence.
A scope and sequence provides a master plan for development by identifying
the key concepts and skills associated with a particular subject area
and grade level. (PRG can also develop scope and sequence documents after
product development has been completed.) A thorough plan for customizing
programs to several different markets can be created on a budget by analyzing
and compiling key state and national standards, standardized test objectives,
and the scope and sequences of best-selling products. We can prepare a
matrix of several sets of state standards to find common denominators
among those standards so that you can build in alignment to multiple markets
without costly rewrites.
More than ever, teachers use standards to guide their classroom instruction.
Correlations embedded within the teacher material help teachers to develop
standards-based lesson plans and to select particular activities that
meet standards. Specific alignment information can also be used to craft
state-specific lesson plans as a value-added feature.
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